Enlighten us, but make it quick. That's the slogan for Ignite Guelph, an event that last year gave a total of 37 speakers a chance to take the stage and speak to a room full of folk who had come out to be enlightened. Just think TED Talks but each talk is only 5 minutes long.
As part of the team who makes the event happen, Merc was tasked with creating a bumper to use in online marketing materials and during the speakers' presentations as well. The result is what you see above. Simple, quick and gets the point across (much like the talks at the event).
It gets placed at the beginning of each promotional video and kicks off each night of talks at the main event.
The best thing? It's good for the environment. By that I mean it's reusable. It can be used to brand each video that goes up on the Ignite Guelph YouTube channel.
The next Ignite Guelph will be held March 11, 2014. Tickets will be available to purchase closer to the date. Check Merc's Twitter and Facebook feeds for details when they are released. It's a great night to listen to a variety of passionate people talk about topics that you would never normally have thought about.
All of the talks from each event are also shot and edited by Merc and will be available to view on the YouTube channel.